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Marketing to Affinity and Non-Profit Groups
Affinity and Non-Profit Groups can benefit greatly by using the Cognigen business as a fund-raiser. Learn here what is important to these groups and why this would be attractive to them, as well as why it can be important to you.
Affinity Groups
Find out how to market to Affinity Groups like colleges, public service companies, and other organizations (both for-profit and non-profit) by allowing them to be a Cognigen agent.
Non-Profit Groups
Find out what's important to non-profit groups: national organizations as well as local ones such as school groups, marching bands, athletic teams, youth groups, churches, and more.
What's The Difference?
Affinity Groups are different from Non-Profit Groups, as is marketing to them. Understand what their different focuses are and what is important to each.