Fall Update
How are things going for you these days?
I feel that I need to ask because I am not seeing a lot of activity from lead agents these days, so I assume something else is going on? In fact, it is almost disappointing to me in that I have had time to do something over the past month or so that a lack of time has prevented me from doing over the past 4 years since Telarus opened their doors, and that is do some marketing to create my own leads. I have learned a heck of a lot about search engine optimization and getting traffic to sites since I decided to make that a focal point for myself about a year or so ago, but at the same time I am disappointed (in a way) that I DO have the time to do that, as opposed to following up on your leads.
From my vantage point, I see very few of you following up on the tremendously huge opportunities that ShopForEthernet brings to the table, even after the training call we had several weeks ago that concentrated on that and how to market it. Folks, this is almost like shooting fish in a barrel. While it requires more effort than search engine optimization, the results are much greater, both in terms of viable customer opportunities as well as the size of the circuit sale. I guess I am not understanding why more people are not jumping all over this particular bandwagon, especially from the sense that Telarus has created some ground breaking technology here that is not available anywhere else, and with some carriers, not even available within the carrier itself!
I am also not understanding where more of you are not looking very seriously at the VAR program. I have been bringing in VARs myself, and enjoying the split that I get when they close an equipment lead that they receive. Telarus is also starting to focus on the reciprocation aspect of the VAR program to ensure that VARs will reciprocate bandwidth leads to us to raise their VAR score due to referring viable bandwidth sales to us.
Remember, if YOU refer a VAR to the system, then YOU receive a percentage of all products and services that they sell - FOREVER - as well as a percentage of all bandwidth sales that they refer back to us. That is like having an employee working for you, except that you don't have to pay them. Just a handful of the right VARs can set you up with a very respectable residual income.
I would encourage you to become a student of the technology you are trying to master, which is search engine optimization and the right traffic generation for your Telarus sites. Just throwing the pages out there is not going to gain you much. In fact, I can almost determine which agents are doing exactly minimal optimization or putting minimal effort into it because that is where I get the residential leads, or the leads with bogus emails and names like "Donald Duck".
There are some agents who generate 80% (+) bogus or residential leads, and there are other agents who generate less than 10% bogus or residential leads. All agents have the same resources available to them, but some have apparently taken the time required to find out how to do things the right way. While unfortunate, I need to start to shut some of these agents off, because if they are unwilling to take the time necessary to find out how to do things the right way and to seek help when they don't understand something, well, if they aren't serious about it, my seriousness about them is correspondingly low.
As an analogy to where I'm going with this, if I go out to my car in the morning and it will not start, I don't need to find my rocket science degree to know that something is wrong. (duh...) That doesn't mean I know how to fix it -- that is an area of study that I have never gotten into, but I know who to call to make it happen and get it fixed. By the same token, you have the resources at your fingertips to get your questions answered, as well as resources Internet-wide to find out more about traffic and search engine positioning. It pains me to note that there are very few postings on the Telarus BBS from week to week, since there are many people ready, willing and able to answer the tough questions who watch the BBS on a regular basis.
Are you getting the necessary information on traffic, marketing, and search engine positioning elsewhere? That's perfectly fine, as long as you are getting it somewhere, assuming it is a credible source. As a hint, not every source on the Internet is credible, and I have seen many sites that offer totally bogus information on this topic.
My dad once told me that if I am going to take the time to do something, then either make the commitment to do it WELL or don't do it at all. That applies in a LOT of areas, and if I had not made the commitment to learn to play the piano well when I was younger, I would not have been able to pay my way through college via playing for the dinner hour in fancy restaurants as well as doing keyboards with a rock band as well as doing keyboards for the church praise band, etc. You get my drift. You cannot just throw spaghetti against the wall to see what sticks and leave it like that, unless that spaghetti is part of your OVERALL plan and you are going to try it again after boiling it longer to see if MORE sticks the next time.
The key is to become a student of your own business. Take the time to learn what you need to do in order to obtain the results you want. Don't flunk yourself out if the first couple tries don't yield the appropriate results, but continue in student mode, and if nothing else, understand what it is that you need to understand, and then find out where to get those answers.
I would encourage you to treat your business AS a business and to take it seriously. As an example, I currently have TWO proposals out there for GigE circuits from very serious customers. And they were quite pleased with the pricing I got for them, which was under $23 per MB. (If you are feeling math-challenged today, GigE = 1 GB = 1000 MB and at $23 per MB, that is $23,000 per month to the customer... every month... for at least 3 years... which pays commissions to you ... every month ... for at least 3 years...)
The moral here is that those types of opportunities are out there and are ripe for the picking, assuming you have done your pre-requisite homework to understand how to target the right keywords, how to get links, how to get ranking, and are both consistent as well as persistent about taking the required steps.
I have a lot of skills and talents, but telepathy is not one of them. If you are having a problem, drop me an email and let me know and let's see if we can figure it out. As far as offline marketing, have you tried it yet? Burn some shoe leather and see what happens, drop some flyers off in an office building. Can't get out during the day due to your regular J.O.B.? I can send directions on how to put a stamp on an envelope if you need it... The question becomes one of what have you tried and what do you need to try yet? There may be an approach that yields 1000% better results that you have not yet found time to employ. I can guarantee with almost 100% assuredness that you have not tried everything yet. No time? I am a charter member of the "Not Enough Hours In The Day" Club, and I can tell you that people will MAKE time for things that are important to them -- that is human nature and applies to you also, I am sure.
Summary
I appreciate your efforts and look
forward to working with you so that we can both reach our goals.
I appreciate your leads and your efforts with ShopForT1, and you
need to know that I do take leads very seriously, since without
leads, neither of us make money.
Please
feel free to contact me if you have questions, comments, or suggestions.
God
bless,